Our Brand

RUAG is a dynamic international group that combines outstanding technological expertise with a high degree of foresight and responsibility. Building on these qualities, we have established a brand positioning that creates a clear, focused profile for RUAG. At its centre, you will find the essence of our brand. It runs through the work of every single employee within the company and is communicated by the claim: "Together ahead."

We ensure mutual success by striving for the highest quality, uncompromising customer and service orientation, and continuous further development.

Our Promise communicates what our customers can expect from us. It is based on the attributes: solution-orientation, reliability and trustworthiness.

Our values determine our interactions with our colleagues, partners and customers as well as with other stakeholders in business, government and the society in general.

Our core, claim and conviction: progress and success are mutual.

Whatever the branch of business, whatever the challenge: benefit from the synergy, interdisciplinarity and spirit of one strong brand.


At RUAG, we make it our business to understand our customers’ needs. We listen and learn every step of the way to create technology solutions that work. By delivering consistently high-quality and reliable performance, we generate the value that keeps our customers coming back.

For more information, visit our Brand Portal