About our Brand


Our Brand

At the heart of the RUAG International brand is our own particular core belief. It defines how we do business and figures prominently in our logo: Together ahead.  “Working together to ensure mutual success”, testifies to our ambitions and our commitment to all our stakeholders. It constitutes the core of our promise and our values.

Brand Promise

At RUAG International, we make it our business to understand our customers’ needs. We listen and learn every step of the way to create technology solutions that work. By delivering consistently high-quality and reliable performance, we generate the value that keeps our customers coming back.

Brand Values

The fundamentals of our identity

Collaboration, high performance and visionary thinking – these values are our DNA. They describe our culture and our character, give us direction and form the basis for our conduct today and in the future.

High quality, uncompromising customer and service orientation, and continuous further development are the foundation of how we act when working together and when working with our stakeholders. A strong sense of responsibility, open communication, fairness, transparency, and respect for people and for the environment inform everything that we do.


We provide individual services for, and together with, our customers. We believe in the power of reliable collaboration.

Visionary Thinking

We live continuous improvement and take it as our motivation to develop the products and services of the future.

High Performance

Excellence characterises our thoughts and actions. Our aspiration is to create first-class, high-performance solutions.

Other Downloads

Brand Architecture

Brand governance (guidelines that regulate all tasks, responsibilities and processes) - on request