Brand promise


The overarching context

RUAG develops trailblazing innovations and internationally sought-after, cutting-edge technology in the fields of aerospace and defence. Based on strong ethical beliefs and historically rooted in the Swiss army, RUAG combines outstanding technological expertise with a high degree of foresight and responsibility. Thus it helps create and safeguard the main pillars of prosperous societies: security and progress.

What makes RUAG unique in our customers’ minds?

At RUAG, we make it our business to understand our customers’ needs. We listen and learn every step of the way to create technology solutions that work. By delivering consistently high-quality and reliable performance, we generate the value that keeps our customers coming back.

In short:

We listen to make it right.

RUAG Brand Promise - a short story about what is important to us

When you enter into a business relationship with RUAG, we will listen to you, find the right solution for you, and stay with you through thick and thin.